quick intro

hi
Portrait

I'm Arghawan,

and I specialize in crafting user-centric experiences that drive tangible business growth.

With a deep understanding of UX Design and Conversion Optimization, I create experiences that delight your customers and drive measurable results.

My background in communication design and experience as a Visual Designer, combined with customer service expertise, enables me to develop creative and strategic solutions that directly address business challenges.
more about meopen cv

latest projects

Branding and UX Design

Smoothie shop concept with delivery service

Starting as a Corporate Design project for a real client during my studies, I decided to enrich this work with my UX experience years later. Reconsidering my past design decisions through my present-days UX gaze, enables me to practice graphic design in a more holistic way.

smoothie packaging
person, who is using the wg-gesucht app
Ux- and ui re-design

Wg-gesucht.de UX- and UI case study

Through personal experiences with wg-gesucht.de, the exploding housing market in urban areas, and the observation of locals and young ex-pats, I grasped, that this website doesn't longer meet its requirements. I created a case study, for the worst-case scenario of accommodation search, and polished the mobile website's user interface.

Branding and Webdesign

Schals Frisierstube – salon and product marketing

Creating the brand and identity for an established salon, and it's homemade beauty products is a special challenge, which I accepted with pleasure. I aimed to visually tie the branding of the products to the branding of the salon, since the products are exclusive to the salon and only available there.

shop label with logo

more projects

poster
Poster & Flyer Design

Aegina Pistachio Fest

open project
restaurant shop window
Branding

Little Marseille

open project
event posters at a wall
Branding & Poster Design

Brijam Fest

open project
Playstore ad
App Store Add

Facebook

open project
editorial design
Text & Book Layout

§177 – Textcollage

open project
editorial design
Magazin Layout

Uncommon Magazin

open project
editorial design
Text & Magazin Layout

Afterburner Magazin

open project
social media add for insurance app
Social media Ad

Insury

open project
location photography
location photography

U60311

open project
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more about

hi
portrait

It's me again,

I understand the crucial role that individual personalities and thinking styles play in team dynamics. Research has consistently shown that diverse teams are more effective and innovative. A study from McKinsey & Company revealed that companies with diverse workforces can experience a substantial boost to their bottom line, with top performers achieving profitability increases of 36% or more.

To contribute to a high-performing team, I believe in transparency and open communication. By sharing my personality traits, strengths, weaknesses, and aspirations, I aim to foster a collaborative and understanding environment where everyone can contribute their unique perspectives.
contact meback to projects
A circular diagram showing various roles within a team or organization, including Reformer, Initiator, Motivator, Coordinator, Observer, Inspirator, Supporter, and Advisor. The roles are arranged in a circle, with arrows connecting them to indicate potential relationships and interactions. The diagram also includes labels for conscious and less conscious wheel positioning.

My DISC model results suggest that I am an analytical and results-oriented individual with a strong focus on detail. My strengths include my ability to identify opportunities for improvement, my strategic thinking, and my commitment to excellence.

While my independent nature can be a valuable asset, I am also aware of the importance of collaboration and am working to develop my interpersonal skills.My unique combination of strengths and areas for growth can benefit a team by bringing a fresh perspective, ensuring high-quality work, and fostering a culture of continuous improvement.