Conducted in-depth potential analyses to optimize conversion rates on landing pages and e-commerce websites, identifying key levers for improvement and developing comprehensive testing roadmaps
Performed heuristic funnel analysis alongside qualitative and quantitative user behavior analysis, leveraging tools such as Google Analytics 4 (GA4) and Clarity.
Designed A/B-Test concepts, formulated hypotheses, and planned roadmaps based on detailed analytical findings
Utilized knowledge of the limbic system and behavior patterns to advise clients on brand positioning, audience targeting, and communication strategies that clearly differentiated them from competitors
Developed innovative approaches for customer acquisition and communication strategies, optimizing the conversion rate optimization (CRO) sales process to attract ideal customers.
05/2022 – 09/2022
Junior Product Designer
Conducted module benchmarks on e-commerce websites of the beauty- and health industry for quality assurance
Developed concepts for module functions and incorporated user-research results into wireframes and prototypes in Figma
Presented wireframes and prototypes and contributed to user-centric design decisions in the product team
Refined and updated the module inventory and ensured amore efficient project documentation in Confluence
06/2020 – 04/2021
Freelance Digital- and Brand Designer
Created a Corporate Identity for the salon and the in-house, handmade beauty products
Designed advertising materials for the website, social media, and print, and coordinated the entire production process
Developed website concepts for the salon and its in-house products, building the website on WordPress using Elementor
