Conducted qualitative and quantitative research methods using GA4, Clarity, and Hotjar to gain deep insights into user behavior.
Analyzed demographic and psychographic factors of user segments and optimized brand positioning and target group communication.
Developed data-driven and prioritized A/B testing roadmaps and optimization strategies, and executed A/B tests to validate formulated hypotheses.
Built trusting relationships with clients through regular reporting, transparent communication of test results, and overall project progress.
Evaluated conducted optimizations and A/B testing and formulated follow-up hypotheses.
Redesigned the customer acquisition and communication strategy in the CRO sales process to target and win ideal clients.
05/2022 – 09/2022
Junior Product Designer
Led comprehensive module benchmarking of e-commerce websites in the beauty and health industry, utilizing insights from the Baymard Institute to identify best practices and drive quality assurance.
Developed user-centered module functions by translating user research findings into actionable design solutions in Figma. This ensured that the website's content and marketing decisions aligned with user needs and preferences, resulting in a high-quality user experience.
Presented wireframes and prototypes to the product team, effectively advocating for user-centered design principles. Successfully navigated conflicting stakeholder interests to maintain clear and consistent messaging across the platform.
Streamlined project documentation in Confluence by developing a granular module inventory. This improved project efficiency, facilitated knowledge sharing, and ensured timely project completion
06/2020 – 04/2021
Freelance Digital- and Brand Designer
Developed a comprehensive brand identity for a beauty salon and its line of in-house, handmade products, establishing a strong visual presence.
Conceived and executed a multi-channel advertising campaign assets, designing engaging visuals for the website, social media, and print materials, and managing the entire production process from concept to completion.
Designed and developed a user-friendly website for the salon and its product line, leveraging WordPress and Elementor to create a visually appealing and functional online platform
